One report for billboards, radio and social — without mixing apples and oranges

Cross-channel reports often add up numbers that were never comparable: a billboard estimate, a radio station's reach survey and a creator's post views. The total looks impressive and means little.

Keep the source with the number

In Averta reports every figure carries a label:

• Measured numbers come from systems: ad-server impressions and clicks, screen play logs, connected social accounts, conversions from Google Analytics matched by tracking links.
• Reported numbers come from the media owner.
• Estimated numbers come from a stated model.

You can still see totals, but you can also see how much of each total is measured.

What to compare

• Within a channel, compare like with like: two billboards' estimates, two creators' measured views.
• Across channels, compare cost per result you can actually track: visits and conversions from tagged links and codes, or footfall you measure yourself.
• Over time, watch trends in measured numbers; they are the most reliable signal.

Make tracking automatic

Add a landing URL to each booking and Averta tags it with UTM parameters so conversions can be attributed to each placement. Connect Google Analytics or Meta Ads in Integrations to pull the results into the same dashboard.