Blog & προδιαγραφές
Blog & προδιαγραφές
Πρακτικοί οδηγοί για τη διαφήμιση στην Κύπρο: υπαίθρια, ραδιόφωνο, δημιουργοί, προδιαγραφές διαφημίσεων και πώς μετράμε το κοινό.
Στρατηγική υπαίθριας · 2 λεπτά ανάγνωση
How to make a billboard readable at 100 km/h
Letter height, word count and contrast: the three rules that decide whether drivers on the A1 actually read your board.
Διαβάστε το άρθροΡαδιοφωνικά σενάρια
Writing a 30-second radio ad that people remember
About 75 words, one idea, the brand name more than once and a call to action people can actually act on.
17 Οκτ 2026 · 1 λεπτά ανάγνωση
Απόδοση δημιουργών
Measuring the return on creator and influencer campaigns
Tracking links, unique codes and the few numbers worth comparing — plus the ad-disclosure rules every paid post must follow.
14 Οκτ 2026 · 1 λεπτά ανάγνωση
Προδιαγραφές
Billboard and digital screen artwork: a creative-spec checklist
Sizes, formats, file limits, safe areas and deadlines — what to check on every listing before you design.
11 Οκτ 2026 · 1 λεπτά ανάγνωση
Στρατηγική υπαίθριας
Programmatic vs direct digital out-of-home, explained
What "programmatic DOOH" actually means, how it differs from booking a screen directly, and when each makes sense.
8 Οκτ 2026 · 1 λεπτά ανάγνωση
Οδηγοί
How we estimate billboard audiences from official traffic counts
The open data behind the "estimated impressions" on a roadside listing, step by step.
5 Οκτ 2026 · 1 λεπτά ανάγνωση
Οδηγοί
One report for billboards, radio and social — without mixing apples and oranges
Why every number in a cross-channel report should say where it came from, and how to read one.
2 Οκτ 2026 · 1 λεπτά ανάγνωση
Υποθετικά παραδείγματα
Worked example (hypothetical): planning a €5,000 shop launch in Limassol
An illustrative walk-through of splitting a small launch budget across roadside, radio and creators. Not a real client or real results.
29 Σεπ 2026 · 1 λεπτά ανάγνωση