Blog & specs
Blog & specs
Practical guides for advertising in Cyprus: outdoor, radio, creators, ad specifications and how we measure audiences.
Guides
How we estimate billboard audiences from official traffic counts
The open data behind the "estimated impressions" on a roadside listing, step by step.
Oct 5, 2026 · 1 min read
Guides
One report for billboards, radio and social — without mixing apples and oranges
Why every number in a cross-channel report should say where it came from, and how to read one.
Oct 2, 2026 · 1 min read