Blog & specs

Practical guides for advertising in Cyprus: outdoor, radio, creators, ad specifications and how we measure audiences.

OOH strategy
How to make a billboard readable at 100 km/h
Letter height, word count and contrast: the three rules that decide whether drivers on the A1 actually read your board.
Oct 20, 2026 · 2 min read
OOH strategy
Programmatic vs direct digital out-of-home, explained
What "programmatic DOOH" actually means, how it differs from booking a screen directly, and when each makes sense.
Oct 8, 2026 · 1 min read

How to make a billboard readable at 100 km/h