Blog & specs

Practical guides for advertising in Cyprus: outdoor, radio, creators, ad specifications and how we measure audiences.

OOH strategy · 2 min read

How to make a billboard readable at 100 km/h

Letter height, word count and contrast: the three rules that decide whether drivers on the A1 actually read your board.

Radio scripting
Writing a 30-second radio ad that people remember
About 75 words, one idea, the brand name more than once and a call to action people can actually act on.
Oct 17, 2026 · 1 min read
Creator ROI
Measuring the return on creator and influencer campaigns
Tracking links, unique codes and the few numbers worth comparing — plus the ad-disclosure rules every paid post must follow.
Oct 14, 2026 · 1 min read
Ad specs
Billboard and digital screen artwork: a creative-spec checklist
Sizes, formats, file limits, safe areas and deadlines — what to check on every listing before you design.
Oct 11, 2026 · 1 min read
OOH strategy
Programmatic vs direct digital out-of-home, explained
What "programmatic DOOH" actually means, how it differs from booking a screen directly, and when each makes sense.
Oct 8, 2026 · 1 min read
Guides
How we estimate billboard audiences from official traffic counts
The open data behind the "estimated impressions" on a roadside listing, step by step.
Oct 5, 2026 · 1 min read
Guides
One report for billboards, radio and social — without mixing apples and oranges
Why every number in a cross-channel report should say where it came from, and how to read one.
Oct 2, 2026 · 1 min read
Worked examples
Worked example (hypothetical): planning a €5,000 shop launch in Limassol
An illustrative walk-through of splitting a small launch budget across roadside, radio and creators. Not a real client or real results.
Sep 29, 2026 · 1 min read